SkyPie© Glossary

Consumer Control. Defined.

Icon and Symbol Repertoire

Social Expression And Networking (Web 2.0)
The emergence of vivid personal expression in such sites as MySpace™ and YouTube™ and, followed by the bonding of like-minded groups finding homes on networks like Facebook©
Expanding Cellular Bandwidth
The rise of 3G and 3G+ wireless networks enabling streaming video and the fluent display of web browsing results on smartphones
Consumer Intervention In The Merchandising Process
The decisions consumers take to block ads they are not interested in, to timeshift broadcast content to times more convenient to them stripped of promotional interruptions, to enroll on call blocking lists, to enlist on mailing lists promoting products and services of particular interest.
Interactive Content and Presentation on Personal Digital Devices.
The use of web development tools to bring complex, interactive displays across widely varying sizes and styles of glass panel displays, the use of touch-sensitive screens to augment user feedback beyond keyboards and function keys, the use of audio input to drive smartphone operation.
Consumer Participation Engine© (CPE)
A platform that allows shoppers to present their buying preferences to retail product and service providers across many industries (retail, finance, insurance, entertainment, media, etc.), so that the providers may tailor product offerings to the individual shopper’s wants and needs: Products; Prices; Shopping venues; Informational media (Facebook™, smartphone, e-mail, Twitter©,, RSS feed, etc.). SkyPie© is the first installed, operational CPE in the United States Market.